Converged Media in Marketing Starts With Breaking Down Silos #Sales @MondoPlayer [Video]

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Image Credit: Simon Heseltine Why do marketers still consider, digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social, paid and display? These were among the questions raised by the Creating Campaigns that Count: The Impact of...

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Impact of Converged Media SES San Francisco Keynote Panel

Image Credit: Simon Heseltine

Why do marketers still consider, digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social, paid and display?

These were among the questions raised by the Creating Campaigns that Count: The Impact of Converged Media keynote panel on the third day of SES San Francisco 2013. The panel consisted …