Creating momentum: YoungShand’s creative directors on ideas that move the needle [Video]

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This year, YoungShand has made a name for itself delivering emotionally-charged, behaviour-changing campaigns for a number of not-for-profit clients, including Quitline, Blind and Low Vision NZ, and the New Zealand Blood Service. Erin McKenzie sits down with the agency’s creative directors Scott Maddox and Anne Boothroyd to hear about the …

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