Cristal, the First Beer for Your Stories – Marketing Communication News #Marketing @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

Have you noticed that Stories in selfie mode are shown flipped and writing appears backwards?

Well, Cristal and VMLY&R Peru have noticed that too, so they have developed CRISTALGRAM, a campaign designed to launch a special beer edition with a flipped label.

So …