Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes #Business @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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We’ve all heard about the wisdom of crowds, with Wikipedia and even entire industry of television voting shows attempting to prove the paradigm. By involving their audience to make them feel like their input is listened to, a brand can build advocates and perhaps come up with ideas they...

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CrowdWe’ve all heard about the wisdom of crowds, with Wikipedia and even entire industry of television voting shows attempting to prove the paradigm.

By involving their audience to make them feel like their input is listened to, a brand can build advocates and perhaps come up with ideas they wouldn’t have had on their own.

However, it doesn’t always go right.

Unsuspecting marketers who blindly attempt to take advantage …

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