A New Zealand small business has spoken out against claims of a trademark infringement from food company Sanitarium, after it says an import of the UK variation of Weet-Bix was blocked.
The Christchurch-based store, called A Little Bit of Britain, imports a variety of British food products, including the UK variation of Weet-Bix, which is called Weetabix. While the original concept for the cereal was created by an Australian man in the 1920s, the brands have since split, leaving the Australian and UK to be owned by separate entities.
It is due to this, the business says, that A Little Bit of Britain’s owner Lisa Wilson receied a letter from Sanitarium, notifying her that New Zealand Customs had detained a pallet of Weetabix destined for her store, reports the Guardian.
The 300-odd boxes are being held at the border due to the brand’s similarity with the already existing Weet-Bix
How to Automate Video Content Marketing in Under 1 Hour
5 Easy Video Lessons +
Bonus Free Toolkit