Daily Video – McGregor’s Return #SMM #DigitalMarketing @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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McGregor is back in the Octagon this weekend and provides a big marketing opportunity for eir Sport who are heavily promoting his fight in the small hours of Sunday morning alongside coverage of Leinster and Munster in the Guinness PRO14 on Saturday evening. They’ll do well though to...

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McGregor is back in the Octagon this weekend and provides a big marketing opportunity for eir Sport who are heavily promoting his fight in the small hours of Sunday morning alongside coverage of Leinster and Munster in the Guinness PRO14 on Saturday evening.

They’ll do well though to garner the same number of viewers as the UFC Embedded series, episode three we carry below, which has so far generated nearly six million views across YouTube and social media.

It’s simple coverage behind the scenes as the fighters get ready for Vegas.

McGregor comes across as reasoned, well prepared and thoughtful, the direct opposite of the showman who turned up 25 minutes late to the final press conference last night and spoke about opponent Khabib Nurmagomodev of how his “heart was dark towards this man, his team, his people.”

What the Dagastani population make of McGregor and whether it gives then a good impression of Ireland’s famous friendly nature is unsure…