Dex Media has announced its acquisition of YP holdings in a deal that brings together two rival marketing companies that focus on the local and small business space.
Terms of the deal were not disclosed. The Wall Street Journal reported before the announcement that Dex is spending $600 million. The new company will be called DexYP.
Best known as a phone book publisher and online local search portal, Dex Media also offers a digital marketing automation platform for small and local businesses called Thryv (formerly DexHub).
About The Author Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His
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