Digital Marketing News: CMO Diversity Shortfalls, Goo.gl Retirement, Facebook's New A/B Tests #DigitalMarketing #SMM @MondoPlayer [Video]

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Brands Fail to Meet the ANA’s Diversity Goals, TooProgress has been strong in CMO gender balance while ethnic diversity continues to face significant shortfalls, according to new research from the Association of National Advertisers and its inaugural CMO scorecard. While 45 percent of top...

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Brands Fail to Meet the ANA’s Diversity Goals, Too

Brands Fail to Meet the ANA’s Diversity Goals, Too
Progress has been strong in CMO gender balance while ethnic diversity continues to face significant shortfalls, according to new research from the Association of National Advertisers and its inaugural CMO scorecard. While 45 percent of top marketer positions examined in the ANA member data were female, only 13 percent were people of color. AdWeek

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