Direct Line shows parents and young drivers the way to get off each other’s back – Marketing Communication News #DigitalMarketing #SocialMediaMarketing @MondoPlayer [Video]

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Direct Line, together with Saatchi & Saatchi London, has launched online bumper and social films promoting its DrivePlus black box insurance initiative. The two edits playfully show the scenarios of a boastful young driver and a worried parent interacting. In both cases, as the two...

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Direct Line, together with Saatchi & Saatchi London, has launched online bumper and social films promoting its DrivePlus black box insurance initiative.

The two edits playfully show the scenarios of a boastful young driver and a worried parent interacting. In both cases, as the two characters argue, the camera pans out to reveal that they are physically joined to one another, literally living …