Doctor Who marketer sold 'the sizzle and not the sausage' to reposition new series #Marketing @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Now in its 11th season, British sci-fi television program Doctor Who has unveiled Jodie Whittaker as its first ever female doctor. For the launch, the BBC took a marketing strategy which saw it “sell the sizzle and not the sausage” for the series to stand out in a crowded...

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Now in its 11th season, British sci-fi television program Doctor Who has unveiled Jodie Whittaker as its first ever female doctor. For the launch, the BBC took a marketing strategy which saw it “sell the sizzle and not the sausage” for the series to stand out in a crowded entertainment marketplace.

Speaking at Mumbrella’s Entertainment Marketing …