Does Facebook Live Video Matter Anymore? #Business @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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It’s the spring of 2016. Bernie Sanders is firing up the Millennial crowd, Beyoncé releases her 6th album "Lemonade," and the Paris Agreement on climate change is signed in New York. The big news on the marketing front? Facebook rolls out Facebook Live to everyone. Holy cow, this is...

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It’s the spring of 2016.

Bernie Sanders is firing up the Millennial crowd, Beyoncé releases her 6th album “Lemonade,” and the Paris Agreement on climate change is signed in New York.

The big news on the marketing front? Facebook rolls out Facebook Live to everyone.

Holy cow, this is gonna be good.

Over the next several months, everyone from homegrown marketers to multi-billion dollar companies to grassroots organizations were streaming live, and people were responding in kind.

By summer 2017, 20% of videos viewed on Facebook were live broadcasts.

Words like “revolutionary” and “game-changer” were being bandied …