DoubleClick Invests In Real-Time Online Ads Bidding With Invite Media Buy #DigitalMarketing #SocialMediaMarketing @MondoPlayer [Video]

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Google’s DoubleClick said it has acquired start-up Invite Media, a unified platform for “real-time bidding” and display of online media for an undisclosed sum. The acquisition is part of the company’s move to invest in the “advertising ecosystem”, which,...

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Google’s DoubleClick said it has acquired start-up Invite Media, a unified platform for “real-time bidding” and display of online media for an undisclosed sum.

DoubleClick.JPGThe acquisition is part of the company’s move to invest in the “advertising ecosystem”, which, DoubleClick believes, has great potential.

“Real time bidding technology… enables advertisers and agencies to tailor their bids on an impression-by-impression basis, based on their own …

Thumbnail image for InviteMedia.JPG