| 2 days ago
If you’re suffering from silly-sounding, made-up ailments related to fantasy sports, the DraftKings doctor will see you now.
That’s Dr. Aftkings (see what they did there!?), who stars in a series of ads from Deutsch that began rolling out last week. In the spot below, the doofy doc dispenses a daffy diagnosis to a distraught dude suffering from lamentably low fantasy-football earnings:
Are we sure that guy went to medical school?
“These spots use humor to connect to our young, male demo and make our educational messaging more entertaining,” Don Lane, senior vp of brand and creative at DraftKings, tells AdFreak. (This is the client’s first work under Lane, formerly a long-time executive at Arnold Worldwide, where his tenure overlapped for many years with that of current Deutsch North America creative leader Pete Favat.)
Dr. Aftkings’ prescription stays pretty much the
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