Effectv, The New Comcast Spotlight, Focuses On Outcomes: Weaver – Beet.TV [Video]

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Years after it launched as Comcast Cable’s TV ad sales unit, Comcast Spotlight is rebranding in a move that disassociates it from the Comcast name but provides a new focus on ad outcomes.

The new name, Effectv (“ef-fec-tiv”), is aimed at accentuating the unit’s ability deliver measurable ad results for brands across screens.

In …

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