Electric Ireland Launch the Annual Wake Up Campaign – AdWorld.ie #Marketing @MondoPlayer [Video]

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Celebrating 10 years of Darkness Into Light by Pieta House Today Electric Ireland, launched Wake Up, the annual Darkness Into Light campaign inviting the Irish nation to wake up and walk with Pieta House on Saturday, May 12th to raise vital funds for suicide prevention, suicide bereavement and...

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Celebrating 10 years of Darkness Into Light by Pieta House

Today Electric Ireland, launched Wake Up, the annual Darkness Into Light campaign inviting the Irish nation to wake up and walk with Pieta House on Saturday, May 12th to raise vital funds for suicide prevention, suicide bereavement and self-harm.

As a proud partner of Pieta House’s annual Darkness Into Light event, now …Wake Up! Let’s Be Kind, an emotive video aimed at raising awareness that how we treat each other is a matter of life and death, while also helping to de-stigmatise suicide and self-harm in Ireland. Electric Ireland has teamed up with Musician and Mental Health Activist Niall Breslin, Academic, Writer and Mental Health Advocate Sinéad Burke, Sports Broadcaster Evanne Ní Chuilinn, Bi Polar Bear Wear founder and 2018 Darkness Into Light t-shirt designer Stephen Considine, Dublin GAA All Ireland Winner Nicole Owens and Fair City actor Eric Lalor to create a captivating video and campaign to highlight the issues of suicide and self-harm.