Emily Ratajkowski and Neymar Jr. battle it out against the ‘stiff jeans zombies’ in new ad for Replay – Marketing Communication News #Sales @MondoPlayer [Video]

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Italian denim brand Replay’s latest denim innovation story launched with an eye-catching music video-style film and retail campaign. The work mixes live action and anime, starring Emily Ratajkowski and Neymar Jr. battling it out against the ‘stiff jeans zombies’. The campaign,...

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Italian denim brand Replay’s latest denim innovation story launched with an eye-catching music video-style film and retail campaign. The work mixes live action and anime, starring Emily Ratajkowski and Neymar Jr. battling it out against the ‘stiff jeans zombies’.

The campaign, the latest in a series featuring the Hyper range of stretchy denim from the creative agency 180 Kingsday, based in Amsterdam, takes the viewer on a rollercoaster ride into a new dimension …