Energetic Marketing: Case Study on Moro User-generated content (UGC) [Video]

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When it comes to reaching younger audiences, it is all about talking in their language, and for young Egyptians their main social media language is sarcasm and campaign propagation via User-generated content (UGC).

So, how can brands leverage that?

User-generated content (UGC) can convert every social media user into a brand ambassador, While digital media can …

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