EV maker Byton will digitize the entire customer experience [Video]

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China-based Byton revealed its high-tech, all-electric M-Byte SUV nearly two years ago. We took our first ride a year later. Now, as the company moves toward sales in China in 2020, we spoke with Jose Guerrero, managing director of Byton Americas, to discuss its digital-first, go-to-market strategy in the US.

Guerrero served as the head of product and operations strategy for BMW’s electric vehicles …

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