Everybody Knows ‘Got Milk?’ — Does that Make it Successful? • Braithwaite Communications #Business @MondoPlayer [Video]

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Nov 27, 2018This year marks the 25th anniversary of the iconic Got Milk? marketing campaign. It’s one of the most recognizable ad runs in history, featuring celebrities from Austin Powers to Heidi Klum.It was a runaway success by every measure – except the one that actually...

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Nov 27, 2018

This year marks the 25th anniversary of the iconic Got Milk? marketing campaign. It’s one of the most recognizable ad runs in history, featuring celebrities from Austin Powers to Heidi Klum.

It was a runaway success by every measure – except the one that actually matters.

It didn’t drive people to drink more milk.

How Got Milk? came to be

The impetus for the campaign came in 1993. Jeff Manning, then executive director of the …