Everything You've Ever Wanted to Know About Pumpkin Spice Lattes #Marketing @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

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The epic trajectory of the Pumpkin Spice Latte is, in a strange way, an apt encapsulation of American culture as we know it. Weaving together threads of capitalism, canny marketing, internet lore, class anxiety, sexism and the “treat yo’ self” industrial complex, the story of...

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he epic trajectory of the Pumpkin Spice Latte is, in a strange way, an apt encapsulation of American culture as we know it. Weaving together threads of capitalism, canny marketing, internet lore, class anxiety, sexism and the “treat yo’ self” industrial complex, the story of how the drink came to be a simultaneously hated and adored …