For the past decade, Millennials have been the favorite topic of conversation for marketers. They’ve tried to figure out how millennials think, what they want and how they buy. Some have attempted to show they understand them by using emojis and saying “LOL!”
While this attempt to seem “hip” may not be all that successful, they have the right idea. It’s important to understand how the different generations think in order to effectively market to each them. The four biggest generations are the Baby Boomers, Generation X, Millennials and Generation Z. While their characteristics may vary, there is one form of marketing that is effective for all four generations: experiential.
Baby Boomers – The “Me” Generation
Baby Boomers were born from around the mid 1940s to the early 1960s. The post WW2 population boom resulted in a huge demographic – there are over 75 million Boomers in the US
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