Expert: How to keep your cool—and stick to your budget—on Black Friday | Vanderbilt News #Sales @MondoPlayer [Video]

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Media Note: Vanderbilt has a 24/7 TV and radio studio. The studio is free for Vanderbilt experts, other than reserving fiber time. More information » Kelly Goldsmith, associate professor of marketing at Vanderbilt’s Owen Graduate School of Management, is available to discuss...

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Media Note: Vanderbilt has a 24/7 TV and radio studio. The studio is free for Vanderbilt experts, other than reserving fiber time. More information »

Kelly Goldsmith, associate professor of marketing at Vanderbilt’s Owen Graduate School of Management, is available to discuss shopping behavior on Black Friday and Cyber Monday. She studies how the perception of scarcity drives consumer behavior.

Reminders of scarcity prompt consumers to behave selfishly, Goldsmith says, …

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