EY’s Balis Reflects On Unification Versus Competition, Changing TV Landscape – Beet.TV #SocialMedia #DigitalMarketing @MondoPlayer [Video]

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In the general quest for more advanced advertising resources, the overarching conversation is about “unification and interoperability” across the industry. Underneath is the day-to-day reality of competition among a variety of players with different business models. “I think...

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In the general quest for more advanced advertising resources, the overarching conversation is about “unification and interoperability” across the industry. Underneath is the day-to-day reality of competition among a variety of players with different business models.

“I think we’ve got a lot of bets in motion right now,” says Janet Balis, Global Advisory Leader, Media & …