EY’s Balis Reflects On Unification Versus Competition, Changing TV Landscape – Beet.TV #SocialMedia #DigitalMarketing @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

In the general quest for more advanced advertising resources, the overarching conversation is about “unification and interoperability” across the industry. Underneath is the day-to-day reality of competition among a variety of players with different business models.

“I think we’ve got a lot of bets in motion right now,” says Janet Balis, Global Advisory Leader, Media & …