Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign – PR Daily [Video]

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Good morning, PR pros:

Sunday marked the 25th anniversary of the banner ad, which started with AT&T’s ad on former publication HotWired (now Wired), which read: “Have you ever clicked your mouse right here? You will.”

AdAge reported:

… AT&T’s ad lured 44 percent of readers to click, a miracle click-through rate by today’s …

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