"I probably wouldn"t be inclined to subscribe to it if a paywall was put up," says Paoli, a director who also relies on social media as a promotional tool. "In what I"ve seen so far there hasn"t been — from a business standpoint — a benefit to having an account." Ernest Barbaric, who...
“I probably wouldn’t be inclined to subscribe to it if a paywall was put up,” says Paoli, a director who also relies on social media as a promotional tool.
“In what I’ve seen so far there hasn’t been — from a business standpoint — a benefit to having an account.”
Ernest Barbaric, who teaches a social media strategy course at Mount Royal University, says there are plenty of examples in recent years of buzzy social networks that couldn’t sustain their initial hype, including Color, Ello, Mastodon, Meerkat, Peach and Yo.
In Vero’s case, a few bugs and controversies may have hurt its chances of truly taking off, Barbaric says.
The app had stability and speed issues as users flooded into the service, and then many were taken aback when they realized they had to fill out a form and officially submit a request to have their account deleted.