Fast casuals draw customers with e-mail marketing #Business [Video]

Cristian WorthingtonFeedToPost, MondoPlayer Twitter

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This article originally appeared in Fast Casual magazine

Cost effective, easy to use and measurable, e-mail marketing costs pennies per contact — far less than traditional direct mail. No wonder so many companies are utilizing it to carry their messages and offers directly to customers. According to a recent survey from Interland, 60 percent of small- and medium-sized companies use or are interested in …