Father Pretends to Be Santa Claus in Bouygues’ Christmas Ad – Adweek [Video]

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If you’re a parent, then you’re familiar with the tried-and-true white lies and clever tactics that go into keeping your child a believer in Santa Claus for yet another year.

In French telecom company Bouygues’ holiday spot, a doting dad decides to take things up a notch by actually pretending to beSanta Claus in the weeks leading up to …

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