How brands can ditch short-termism and build for long-term advertising success [Video]

How brands can ditch short-termism and build for long-term advertising success [Video]
The twists and turns of the Nescafe Gold Blend couple, the homespun anecdotes from the Oxo family and Aleksandr Orlov's mammalian antics have a lot in common with each other - they're all highly successful long-term campaigns. And they were each created by marketers with an eye on the next decade, rather than the next quarter. ... Watch/Read more