NBK Egypt: The funniest bank campaign you might have missed in Ramadan 2019 [Video]

NBK Egypt: The funniest bank campaign you might have missed in Ramadan 2019 [Video]
Who knew that going into banks and checking our financial options could lead to a type of Post-traumatic stress disorder (PTSD)? We do, as most of the banks are notorious for wasting time, energy and patience due to the nature of the information financial institutions have access and the security measures must work with. This is why the National Bank of Kuwait (NBK) decided to laughs at traditional banking ptsd with ramadan campaign. In a country where, according to AMCHAM (American Chamber of Commerce) Egypt, an estimated 90% continue to take salaries in cash without using any banks in between because of traditional banking fears and experiences. Most of the banks could be a nightmare for most except for the lucky few who have VIP access and generally very lucky people. Long lines, longer waiting times and generally unsympathetic staff are all key elements of the everyday banking experience in Cairo, alongside the dreaded “system down.” NBK’s Ramadan 2019 ad shares what happens when banks don’t step up and how they will help you get over your bad experiences.   Delightful Banking Humor for Ramadan Campaign Who doesn’t love it when a brand makes fun of itself or its industry? The time for brands to simply sell us their products and services is over, and the current and future generations of bank account holders are looking for brands that are relatable and align to what they want in life. Consumers are mature enough and currently looking for brands that will actually listen to their concerns, whether it’s online or offline, and are willing to improve to keep them happy. NBK comes out this Ramadan with a campaign that introduces its more laidback nature once more, making fun of “Bank PTSD.”   While real PSTD is no laughing matter, NBK’s takes our ... Watch/Read more