Feminists attack 'cynical' new 'Hello Me!' ad Wonderbra campaign #Business @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Wonderbra sparks fresh controversy 25 years after "Hello Boys" billboards: Feminists attack "cynical" new "Hello Me!" ad campaign aimed at "female self-empowerment" as "same nonsense, different era"Iconic "Hello Boys" poster with Eva Herzigova has been updated with new sloganFeminists say...

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Wonderbra sparks fresh controversy 25 years after ‘Hello Boys’ billboards: Feminists attack ‘cynical’ new ‘Hello Me!’ ad campaign aimed at ‘female self-empowerment’ as ‘same nonsense, different era’

  • Iconic ‘Hello Boys’ poster with Eva Herzigova has been updated with new slogan
  • Feminists say women will not be fooled into thinking the poster is ’empowering’
  • Wonderbra bosses insist …

The brand's old advertising poster 'Hello Boys', is being replaced by 'Hello Me!' aimed at empowering women

The brand's old advertising slogan, which featured supermodel Eva Herzigova with the slogan 'Hello Boys' and was voted the most iconic poster of all time by the public

Feminist activist Julie Bindel, co-founder of legal reform group Justice for Women, said 'Hello Boys' advertising campaign was so sexist it was almost a parody