Video is the most engaging content you can use in a Content Marketing campaign. It’s also the most difficult to find.
There are many things you can do to improve your chances of finding the videos you need for your campaign.
Firstly, it’s important to remember the goal of your Content Marketing Campaign.
You want to find videos to post on your social media feeds that will complement your marketing efforts.
The videos need to be engaging to your audience.
It’s best if the videos don’t directly compete with the content you create and post.
Let’s say you’re a Social Media Marketer who works with clients in Financial Services.
Occasionally, you produce your own content that highlights your expertise in social media and you also post videos you find with MondoPlayer.
Let’s say you create a Topic on MondoPlayer called “Social Media Marketing” and you use keywords like “Digital Marketing”, “Social Media Marketing” and “Facebook ads”.
You will quickly discover that very few engaging videos are published from trusted sources on this subject on any given day. The supply of videos related to this topic is surprisingly small.
If you are following the 20/80 rule of Content Marketing … posting 20% content you produce and 80% content from third party sources, you won’t find enough third party content on a daily basis to meet your content marketing goals.
But it’s important to remember your objective.
In this example “Financial Service” clients are the audience you want to engage. You can keep your audience engaged with videos you find using keywords like “personal finance”, “financial planning” and “stock market news”.
Your Financial Services audience will then be tuned in so you can deliver the occasional post about Social Media Marketing.
The goal of Content Marketing with MondoPlayer is not to drown out your message with competing messages, but to complement your message with engaging video that will entertain your audience and keep them tuned into your feed.
So when you set up Topics or search in MondoPlayer for videos, try to explore a wider range of related subjects that will keep your audience coming back.