Finding your one killer customer insight #Sales @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

Transcription

When we conduct customer research, we have a tendency to want to go into loads of detail, creating audience profiles and giving them all names and daily routines and behavioural habits and brands they engage with, etc, and that’s all really good stuff. It’s going to help your content marketing, or whatever activity you’re engaged in, …