Firm focuses on doing social good through PR #SocialMediaMarketing #DigitalMarketing @MondoPlayer [Video]

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Deborah Weinstein admits she knew almost nothing about mundane stuff like balance sheets and income statements when she and her sister, Judy Lewis, went into business 29 years ago. After all, how many “refugees from journalism” do? What she did know was public relations and marketing...

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 Judy Lewis, left, and Deborah Weinstein of Strategic Objectives

Deborah Weinstein admits she knew almost nothing about mundane stuff like balance sheets and income statements when she and her sister, Judy Lewis, went into business 29 years ago.

After all, how many “refugees from journalism” do?

What she did know was public relations and marketing and what she did have were contacts in the media and in a number of high-profile businesses that …