USC’s much-heralded Jimmy Iovine and Andre Young academy has sprouted its first full-fledged start-up.
Three students are behind Mira, which Tuesday unveils its first product. It resembles a face shield or a large sun visor, except it holds up a smartphone in front of your face. Images from the smartphone are projected onto the shield’s lenses, making it feel as if computer-generated, 3-D objects are floating before you.
Ben Taft, Matt Stern and Montana Reed say the design-centric approach to hardware development instilled in them by USC instructors will help their augmented reality device stand apart from competition from tech giants such as Google and Samsung.
The Mira co-founders are part of the first class at an arts, technology and business program that USC launched in 2014 in partnership with Beats headphones creators Iovine and Young, also known as Dr. Dre.
Taft, Stern and Reed
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