Five mortgage marketing tips for professionals #Sales @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

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Stop me if you have heard/seen this marketing:Here is what the bond market is doing... Rates experienced moderate to low volatility... Last week the MBS market improved by... Although business is good, I am always happy to help with your referrals... Flyers on loan programs! I see it every day...

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Stop me if you have heard/seen this marketing:

Here is what the bond market is doing…

Rates experienced moderate to low volatility…

Last week the MBS market improved by…

Although business is good, I am always happy to help with your referrals…

Flyers on loan programs!

I see it every day on social media, and I see every day that these posts get little to ZERO engagement. Most of the time these are automated posts that are the same as every other LO that is using those services. I …

In this industry, people do business with you because they know YOU, like YOU, and trust YOU. It is what I call the 3Ys, and all the top producers I know have this strategy down cold. In short, the 3Ys put a spotlight on your value proposition, which is a major key to getting new business. It is for this reason that your marketing should focus on projecting the 3Ys, not rates and industry news.

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