Links are the foundation of Google’s algorithm. A naïve reading of the algorithm suggests that you shouldn’t link to anybody else, ever. It turns out that’s not at all true. But your outbound links play an important role in your ability to turn up in the SERPs.
Let’s make sure your outbound link game is on point. Follow the steps below and get yourself situated today.
Background: It’s not just a PageRank issue (and hasn’t been for years)
Google’s original PageRank algorithm was pretty simple. Each page inherits PageRank from the pages that link to it. The PageRank that gets passed from one page to the next is its own PageRank divided by the number of outbound links on the page, minus a damping factor. Basically, it was a simulation of how likely somebody was to land on your page if all they did was randomly click on links.
It wasn’t long before
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