Flipkart promotes #NoKiddingDays event by giving an old adage a literal twist #Business [Video]

Cristian WorthingtonFeedToPost, MondoPlayer Twitter

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Indian e-commerce brand Flipkart has given a cultural spin to the adage "Jhooth Bole Kauwa Kaate" (translated- If you lie, a crow will bite you) to promote their #NoKiddingDays event which ran for two days (April 1-2).The campaign spot, conceptualised by Dentsu Webchutney consists of a seven-...

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Indian e-commerce brand Flipkart has given a cultural spin to the adage ‘Jhooth Bole Kauwa Kaate’ (translated- If you lie, a crow will bite you) to promote their #NoKiddingDays event which ran for two days (April 1-2).

The campaign spot, conceptualised by Dentsu Webchutney consists of a …

Ashwin Palkar, creative director, Dentsu Webchutney said: “This was a project of firsts. The first time we’re attempting a Flipkart kids series featuring only one core protagonist, the first time the brand is attempting a mini-series.”

Kartikeya Bhandari, senior director, marketing, Flipkart said: “Flipkart is the destination for India when it comes to mobiles, TV and fashion, however, with shopping occasions like No Kidding Day, we are embarking on the prerogative to make it effortless for customers to own everything they need and aspire to have.

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