For Disney Theatrical, video fuels the Broadway star #Marketing #SocialMedia @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

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Twenty-five years ago this year, Disney Theatrical Productions launched in advance of its first project, Beauty & the Beast, which debuted on Broadway in 1994. The stage show breathed new life into the Walt Disney Company’s live-entertainment efforts, kicking off a decades-long string...

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Twenty-five years ago this year, Disney Theatrical Productions launched in advance of its first project, Beauty & the Beast, which debuted on Broadway in 1994. The stage show breathed new life into the Walt Disney Company’s live-entertainment efforts, kicking off a decades-long string of popular musicals from The Lion King and Newsies to the more recent Frozen.

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