Social media services have signalled that they will take a harder line on unauthorised streaming of this weekend’s fight between Floyd Mayweather and Conor McGregor then they did in the much-pirated battle between Antony Mundine and Danny Green in February.
Mumbrella understands that Foxtel will for the first time tap into new rights-protection offerings provided by Facebook to shut down individuals who attempt to rebroadcast streams of Sunday morning’s fight.
“Facebook takes intellectual property rights seriously,” a Facebook spokesperson told Mumbrella. “We have robust measures in place to help protect intellectual property rights including reporting tools, IP policies, Audible Magic and Rights Manager.”
Part of the Rights Manager toolkit includes a reference library where rights holders can place reference material to expedite shut down requests.
“We check every Facebook Live video stream against files in the Rights Manager reference library, and if
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