From creepy to magical: Adobe uses AI, machine learning for better ad experiences #Marketing @MondoPlayer [Video]

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Artificial intelligence and machine learning continue to advance the ways companies collect and interpret data to enhance the customer experience. In the era of ad blockers and savvy consumers, data can keep marketing from being creepy and instead instill a magical experience, according...

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Artificial intelligence and machine learning continue to advance the ways companies collect and interpret data to enhance the customer experience. In the era of ad blockers and savvy consumers, data can keep marketing from being creepy and instead instill a magical experience, according to Adam Justis (pictured), director of product marketing, Adobe Experience Cloud, at Adobe Inc.

“I …