From Sainsbury's and Boots to Aldi and Lidl, the best and worst so far #Marketing @MondoPlayer [Video]

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Such is the impact of John Lewis’ annual Christmas advert that it’s any wonder other retailers bother at all. In 2013, when the department store properly upped the ante, all that was required was a Keane cover – courtesy of Lily Allen – and some classic animation about a...

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Such is the impact of John Lewis’ annual Christmas advert that it’s any wonder other retailers bother at all.

In 2013, when the department store properly upped the ante, all that was required was a Keane cover – courtesy of Lily Allen – and some classic animation about a hare and a bear for a nation to collectively sob.

John Lewis then managed to convince a …

Argos is the first major retailer to release its 2018 Christmas advert (Photo: Argos)