Game goes for dark father-son humour in 'Trade More, Spend Less' push #Sales @MondoPlayer [Video]

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Entertainment retailer Game is flouting its second-hand trade-in service with a dark but funny ad, created by Family – Shortlist Media"s in-house publishing studio. The 30-second spot shows a father handing down a game to his son. "When I was 14 this game was all I wanted," the father says...

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Entertainment retailer Game is flouting its second-hand trade-in service with a dark but funny ad, created by Family – Shortlist Media’s in-house publishing studio.

The 30-second spot shows a father handing down a game to his …

He explains: “He was away so much Mum took a second lover,” before going to on to say that the stress drove his dad “to an early grave”.

Despite the sob story, the son gleefully skips off to game to trade-in the title for something better.