Carbonated water brand SodaStream is again utilising the popularity of Game of Thrones – and also the Big Bang Theory – in a global campaign looking to portray the damage plastic bottle can do to the planet.
Kristian Nairn stars as a Hodor-like character (as he did earlier this month in a KFC ad that featured as our ad of the day). As the ‘Homoschlepien’, Nairn is discovered by an anthropologist played by the Big Bang Theory’s Mayim Bialik.
Building upon the brand’s previous Game of Thrones themed ‘Shame or Glory’ campaign featuring Hafthór Júlíus Björnsson (The Mountain) and Hannah Waddingham (Septa Unella), SodaStream is promoting itself as the solution to harmful single-use plastic bottles.
Bialik describes her encounter with the ‘idiot’ Homeoschlepiens in a two and a half minute YouTube ad. She shared a hug with the water-lugging Hodor.
‘With SodaStream, mankind evolved to make fresh, sparkling water at
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