Goodbye, AdWords – What You Need to Know About Google’s Big Rebrand [Video]

Cristian WorthingtonFeedToPost

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If you’re a paid search aficionado, you probably have Google AdWords bookmarked on your browser. However, it’s time to bid adieu to AdWords as you know it. Don’t worry, the platform itself isn’t going anywhere. It’s just getting a name change. Starting July 24,...

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If you’re a paid search aficionado, you probably have Google AdWords bookmarked on your browser.

However, it’s time to bid adieu to AdWords as you know it. Don’t worry, the platform itself isn’t going anywhere. It’s just getting a name change.

Starting July 24, 2018, Google AdWords will become Google Ads.


What does this update mean?

According to the Google Blog’s official announcement, Google wanted to simplify its advertising products.

AdWords was launched 18 years …