Google announces full rollout of Exchange Bidding to counter header bidding rise #Sales @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

To see the original post and the Video, click here

Google’s has today (April 4) announced the global rollout of Exchange Bidding to all of its DoubleClick for Publishers (DFP) customers, including a raft of new features, as the online media giant aims to see off the challenge that header bidding poses to its dominance of the ad serving...

Watch/Read More

Google’s has today (April 4) announced the global rollout of Exchange Bidding to all of its DoubleClick for Publishers (DFP) customers, including a raft of new features, as the online media giant aims to see off the challenge that header bidding poses to its dominance of the ad serving market.

Exchange Bidding offers publishers more options to …header bidding – with the latest updates to the Google offering including a provision that offers customers a more holistic view of each adtech partner’s performance.

How to Automate Video Content Marketing in Under 1 Hour

Day 0

5 Easy Video Lessons +
Bonus Free Toolkit

Powered by ConvertKit