For many of us, running is not a joy nor a pleasure but an obligation. We run to stay fit and healthy, and begrudge our way through the whole thing.
But an app from Google Maps cofounder Lars Rasmussen and partner Elomida Visviki hopes to push you to that runner’s high through the art of music.
Weav Run originally launched in the App Store at the beginning of this year, but today the company is announcing initial partnerships with the three major music labels, Universal Music Group, Sony Music Entertainment, and Warner Music Group to build out their library of adaptive tracks.
Adaptive tracks are songs that automatically change tempo based on the rhythm of your steps during a run, pulling information from the phone’s accelerometer and combining it with Weav’s algorithm. What’s more, these sped-up tracks don’t sound like they’re being sung by The Chipmunks.
Weav’s SDK sits at the
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