Google reportedly buying Lytro for $40 million [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Tech’s biggest companies are still investing countless dollars into virtual reality, rushing to gobble up any new technology that shows any sort of promise. Lytro is reportedly the latest startup preparing itself for acquisition, with Google looking to buy the company for somewhere around...

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Tech’s biggest companies are still investing countless dollars into virtual reality, rushing to gobble up any new technology that shows any sort of promise. Lytro is reportedly the latest startup preparing itself for acquisition, with Google looking to buy the company for somewhere around $40 million.

You may remember Lytro as the imaging startup responsible for …the Lytro Illum, a full-sized camera that “unlocks the ability to capture the color, intensity and direction of the light rays flowing into the camera.” Essentially, you can adjust the focus after the fact using Lytro’s custom software to translate that depth data into a photo. It was more a niche product with Lytro later pivoting to VR with

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