Gourmet Burger Kitchen is slammed for 'tone deaf' social media ad #SocialMediaMarketing #SocialMedia @MondoPlayer [Video]

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Gourmet Burger Kitchen is slammed for "tone deaf" social media ad showing man standing outside curry houses telling passers-by the restaurants "are not real Indians"Gourmet Burger Kitchen was heavily criticised for its promotional campaignGBK urges people to try its "proper Indian" burger...

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Gourmet Burger Kitchen is slammed for ‘tone deaf’ social media ad showing man standing outside curry houses telling passers-by the restaurants ‘are not real Indians’

  • Gourmet Burger Kitchen was heavily criticised for its promotional campaign
  • GBK urges people to try its ‘proper Indian’ burger outside Indian restaurants
  • Representative of GBK claims the curry houses were not …

Gourmet Burger Kitchen has pulled the advert after recieving abuse for its campaign

During the campaign, a representatie of the firm is seen urging people not to go into restaurants but instead try its new burger

GBK claimed that its burger was a 'proper Indian' - which has sparked anger among social media users

The Ruby Murray burger is associated with curry as it uses seasonings and other ingredients used in traditional Indian starters and side dishes. Spices, samosa aloo, mango chutney, cucumber raita, and poppadom are all used in the burger