Gucci Transports Snapchatters to a Virtual Psychedelic Tropical Island – Adweek [Video]

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Gucci is backing its Gift Giving campaign with Snapchat’s first-ever luxury fashion portal lens.

The lens will transport Snapchatters to a virtual psychedelic tropical island, where holographic elements in fluorescent colors will highlight the Gift Giving campaign and Gucci’s handbags and accessories.

The luxury brand’s application will also feature the experience in a …

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